Animal rights paper

bibb county resume June 14, 2012 11:31 PM. ATLANTA -- Georgia’s watchdog agency over educator ethics recommended a county-level investigation into public complaints about rights paper, resume credentials supplied by Write, Bibb County school Superintendent Romain Dallemand. The group also confirmed that it has already recommended the board investigate Dallemand’s official spending. “The ball is in their court now,” said Paul Shaw, the director of educator ethics for the state Professional Standards Commission. The PSC voted unanimously Thursday to recommend that the Bibb County Board of Education investigate an allegation that Dallemand provided an incorrect title on his resume. But they threw out a repeat complaint about Dallemand’s travel spending, simply because it was a close duplicate of one that they had already forwarded to rights the Bibb BOE about two months ago. Research Paper About Depression! As Shaw put it, “We’ve already said to the (Bibb school) board: ‘Here are some allegations about inappropriate spending and travel, and so you need to Animal paper review your records and determine if there’s a violation of contracts.’’’ Some board members said they had been given no information about the previous travel spending complaint and were unable to comment about the resume issue because they haven’t been contacted about it by the PSC. Most of the board, along with Dallemand, were in Savannah on Write paper zeus Thursday for the Georgia School Board Association Conference.

Board member Gary Bechtel, who didn’t attend the conference, said he’s concerned about the lack of communication between the PSC and rights, the board. “It was the first I’ve ever heard of it,” Bechtel said, referring to How to a critique on a play the travel spending complaint. “If (the media) hadn’t covered (the latest complaint), I’m not sure we would have heard it was remanded back to the district.” Board member Susan Middleton attended the conference and said she also hadn’t heard of the Animal rights paper, initial complaint and needed to investigate further what procedures need to be followed. Write A Report For Me Magazine! She said she couldn’t comment on the PSC’s ruling. “I wouldn’t want to paper speculate on that,” she said. “Let’s go ahead and How to play, resolve this and try to make a well-informed decision.” Board members had varying opinions on what should be done. While Bechtel said that wrong information on a resume is something “the board needs to take seriously,” Middleton said the board’s main focus needs to be centered on improving the school system and raising the rights paper, graduation rate in Journalism graduate statement, Bibb County. Board member Tom Hudson said that accusations against Dallemand don’t necessarily equal guilt. Animal Rights! “I don’t want to give my opinion, in case it comes before the personal, board,” he said. “But everybody should be assumed to be innocent until proven guilty. Anyone has the right to Animal rights paper file a complaint, but there’s still a process we must go through. People can make complaints that are true or untrue, and lives, jobs and careers can be damaged because of that.” The Bibb school board is not required to investigate either case or report back to the PSC. There’s no PSC deadline for any investigation. Related stories from Leonardo essay games The Telegraph.

Dallemand clarifies resume to school board members. The complaints were mostly about travel spending, Shaw said. Dallemand, and occasionally top deputies, took at least 18 overnight trips in the year beginning in February 2011, according to a Telegraph count. And the spending limit on rights one official credit card doubled during the same period. Two outspoken Dallemand critics, Darren Latch and Write a report for me the school magazine, Bill Knowles, filed the resume complaint with the state.

They’re questioning the superintendent’s claimed four years as a “mental health therapist” in Florida. Dallemand, in a letter to the school board Wednesday, said he has since asked Florida about his title and been told that he should call himself a “therapist,” not a “mental health therapist.” Officials in Animal rights, Florida said Thursday that based upon the current law, Dallemand couldn’t call himself a mental health therapist without a license, which he was never issued. However, they noted that some changes in the statute took place since 1994 to 1998, the period in Journalism graduate school personal statement, question, and there are some exemptions in place where a therapist wouldn’t necessarily need a license. Dallemand received his master’s degree in mental health counseling from the Carlos Albizu University in Animal rights, Miami in 1994. In an e-mail sent by Dallemand on Wednesday evening to board members, the superintendent wrote he wasn’t attempting to deceive anyone when he submitted his resume and with writing kill, said he would adjust the document to make the Animal paper, change. Bechtel, however, said the How to play, board needs to rights paper investigate further other parts of the resume for any other issues. “It’s an admission of guilt, error, however you want to describe it,” he said. “I think he was aware of it, and da vinci, I think the board needs to take this very seriously. . I think (the e-mail) was an effort to throw the board off from pursuing an investigation.” Bechtel also said the board needed to send a letter to PROACT Search, the company that the board hired to conduct a search for a superintendent in 2010 after then-Superintendent Sharon Patterson left the school system. According to Animal rights paper the board’s contract with the company, the district paid more than $21,000 plus expenses to PROACT to conduct the search. “We hired them to do the vetting, and they certified everything was accurate,” Bechtel said. Multiple attempts by The Telegraph to reach PROACT on write movie Thursday for rights, comment were unsuccessful. The PSC handed off the resume question because it is more of a personnel issue than an ethics question. “We just believe that the board is the ultimate authority with the superintendent and needs to first of all be aware of the complaint and second, look at Research about depression it and decide whether or not it warrants” investigation, Shaw said.

In either of the cases, if Bibb officials investigate and decide an Animal rights, ethics complaint is in order, they can send their report to the PSC, and the PSC can recommend punishments -- from Journalism graduate personal statement a warning to revoking certification to work in Georgia’s public schools. But if the Animal, Bibb BOE members investigate and da vinci, find malfeasance, they can demand corrections or even fire the superintendent. Latch, who filed the latest complaint, said he was “disappointed” that an independent agency wouldn’t be conducting an investigation. “I don’t think there will be a fair and unbiased investigation into these two complaints,” Latch said. Information from Telegraph archives was used in this report. To contact writer Maggie Lee, e-mail mlee@macon.com. To contact writer Phillip Ramati, call 744-4334.

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Simple and Clean Resume Templates. Hiring managers look at very many of resumes. Their eyes get tired quickly, and having to Animal paper, look at Journalism school elaborate resumes doesn’t help. In fact, fancy resume formats make the recruitment process even harder, since hiring managers have to look past the design elements in order to get to paper, the content. Many job seekers believe that an eye-catching resume alone will help them land a job. However, that is not usually the case. A clean, simple resume can help you stand out from the pool of applicants by being easy to zeus, read and pleasant to look at. Professional resume formats will often use minimalist formatting to capture the attention of rights paper, a hiring manager and showcase experience and skills. In this guide, we’ll talk about which types of da vinci essay, employers prefer a simple resume format over a modern or creative one.

We’ll also walk you through how to format and write a resume using one of our free resume templates. Let’s get you on rights paper, the path to with a mockingbird, creating your resume today. A simple resume does not need to rights, be a boring one. In fact, a simple resume format requires a lot of essay paper zeus, creativity because it should be both pleasing to the eye and tailored to your experience and desired job. A simple resume can be more conservative or more trendy, depending on Animal, which template you use.

All of our templates here have clean, simple layouts, but there is a lot of variety within the paper movie simple resume format, so you can choose one that suits your work history best. What Jobs Require a Simple Resume? If you’re applying to a conservative or old-fashioned place of employment, a simple resume is the Animal way to go. The legal field is an example of a conservative workplace. So are most professions in finance and many large corporate offices. If the Help with writing job you want has a conservative dress code, you should probably use a simple resume format. This is Animal paper like a dress code for your resume. Although a simple resume format is essential in those types workplaces, a well-crafted simple resume can also impress a potential employer in a creative, modern field.

If you’re going after a job where design is important, then knowing how to use simple design elements without relying on essay paper zeus, fancy fonts or borders can actually make your resume stand out. Font, formatting, color scheme, and use of white space all make an attractive simple resume. This requires solid design knowledge. Animal Rights Paper. Whether you’re applying to be a graphic designer or a fashion designer, a simple resume can be an excellent example of your creative skills. If you’re applying to a newer company, the employer can also be impressed by Write paper zeus a clean, traditional simple resume, even if the corporate culture is Animal paper more laid-back. Many startups and tech companies use a minimalist aesthetic for essay zeus their offices, websites, and products.

You can show you’re a good fit by reflecting that same clean aesthetic in your resume. You need to decide what you’ll be putting on your resume before you can write and format it. To help you decide what should go on rights paper, your resume, you can use your existing resume or you can note down some specifics about da vinci essay games, your skills and experience. What you put on your resume will also depend on the details of the rights paper desired job and the job description. If you’re applying in the medical field for example, it’s important to have a section for depression certifications and paper, credentials. A Report For Me The School. If you’re applying for a retail job, however, this section is rights paper probably not necessary. Here are the sections that should always go on your resume: Here are some ideas for write a critique on a movie optional sections: Career Objective, Objective Statement, or Professional Summary Interests and Activities Relevant Skills Achievements and Awards References.

Your resume should have the minimum number of paper, sections necessary to showcase your abilities as a job candidate. Ruthlessly delete unnecessary information. Now that you’ve decided what sections to include, it’s time to format those sections into a beautiful, simple resume. You don’t need to do this work on Write paper, your own. We’ve compiled a list of Animal paper, simple resume templates you can use. However, you should know about good resume design so you’ll know how to best customize the template you choose. Journalism Graduate. With all of our resume templates, you can change the bullet points, fonts, colors, and Animal paper, arrangement as needed. Avoid large blocks of a critique paper on a movie, text in rights paper, your resume. Having white space between sections adds balance. If a section on your resume involves a list (such as a “Skills” section), you will want to choose a template with bullet points.

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Want a different way to distinguish your sub-headings from your headings? This layout shows how different shades of the same colour can do this. Size: 183 B Downloads: 3822 Filename: mono-shading.docx Uploaded: 2014-05-06 11:48:00 / 4986. Light blue titles, bold headings, and essay games, carat bullets with good use of rights, white space in with assignment kill a mockingbird, this basic resume template. Perfect example for service industry and rights paper, labour staff as well as new graduates.

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Want the focus to be on your opening statement? This resume does that. Journalism Personal. Make your pitch for this job a real eye opener. Size: 183 B Downloads: 3181 Filename: inverse.docx Uploaded: 2014-05-06 11:33:00 / 4949. Two-column layout with block paragraph descriptions. Rights Paper. Light blues and grays for zeus headers, dates, and Animal rights, titles. Excellent sample for business, IT, administrative, or counselling. Size: 183 B Downloads: 2807 Filename: solid-segments.docx Uploaded: 2014-05-08 15:43:00 / 6035.

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43 Resume Tips That Will Help You Get Hired. When you haven’t updated your resume in a while, it can be hard to know where to Animal start. What experiences and Research paper depression, accomplishments should you include for the jobs you’ve got your eye on? What new resume rules and trends should you be following? And seriously, one page or two? Well, search no more: We’ve compiled all the resume advice you need into one place. Read on Animal, for tips and tricks that’ll make sure you craft a winning resume—and help you land a job. Your resume should not have every work experience you’ve ever had listed on it. Think of your resume not as a comprehensive list of your career history, but as a marketing document selling you as the perfect person for the job. Help With Assignment A Mockingbird! For each resume you send out, you’ll want to highlight only the accomplishments and skills that are most relevant to the job at hand (even if that means you don’t include all of rights your experience). Job search expert Lily Zhang explains more about what it means to tailor your resume here . 2. Write Zeus! But Keep a Master List of All Jobs.

Since you’ll want to be swapping different information in and out depending on Animal rights, the job you’re applying to, keep a resume master list on essay games, your computer where you keep any information you’ve ever included on a resume: old positions, bullet points tailored for Animal paper, different applications, special projects that only sometimes make sense to include. Then, when you’re crafting each resume, it’s just a matter of cutting and pasting relevant information together. Da Vinci Essay Games! Think of this as your brag file . 3. Put the Best Stuff “Above the Fold” In marketing speak, “above the fold” refers to what you see on the front half of paper a folded newspaper (or, in the digital age, before you scroll down on about depression, a website), but basically it’s your first impression of a document. In resume speak, it means you should make sure your best experiences and accomplishments are visible on Animal rights paper, the top third of your resume. This top section is what the hiring manager is going to see first—and what will serve as a hook for someone to keep on Journalism graduate school, reading. So focus on putting your best, most relevant experiences first—and then check out these five other marketing tricks to get your resume noticed . According to Zhang , the paper, only occasion when an objective section makes sense is when you’re making a huge career change and need to explain from the get-go why your experience doesn’t match up with the a report magazine, position you’re applying to.

In every other case? Consider whether a summary statement would be right for you —or just nix it altogether to save space and focus on making the rest of your resume stellar. Animal! There are lots of a report for me magazine different ways to organize the information on your resume, but the good old reverse chronological (where your most recent experience is listed first) is still your best bet. Animal Paper! Unless it’s absolutely necessary in Help with kill a mockingbird, your situation, skip the skills-based resume—hiring managers might wonder what you’re hiding. The two- (or more!) page resume is a hotly debated topic , but the bottom line is this—you want the Animal paper, information here to be concise, and making yourself keep it to one page is a good way to force yourself to How to play movie do this. Animal! If you truly have enough relevant and important experience, training, and credentials to showcase on more than one page of your resume, then go for it. But if you can tell the same story in less space? Do.

If you’re struggling, check out these tips for cutting your content down , or work with a designer to da vinci see how you can organize your resume to fit more in less space. Rights Paper! Can’t figure out with, how to tell your whole story on rights, one page, or want to be able to include some visual examples of your work? Instead of trying to have your resume cover everything, cover the Write paper zeus, most important details on that document, and then include a link to Animal rights your personal website , where you can dive more into what makes you the ideal candidate. Help Assignment Writing Kill! We’ll talk about getting creative in order to stand out in a minute. But the most basic principle of good resume formatting and design? Keep it simple. Use a basic but modern font, like Helvetica, Arial, or Century Gothic. Make your resume easy on hiring managers’ eyes by using a font size between 10 and 12 and paper, leaving a healthy amount of Help assignment writing a mockingbird white space on Animal rights paper, the page. You can use a different font or typeface for your name, your resume headers, and the companies for which you’ve worked, but keep it simple and keep it consistent.

Your main focus here should be on readability for paper, the hiring manager. That being said, you should feel free to… Really want your resume stand out rights paper, from the sea of Times New Roman? Yes, creative resumes—like infographics, videos, or presentations—or resumes with icons or graphics can set you apart, but you should use them thoughtfully. Research About! If you’re applying through an ATS, keep to the standard formatting without any bells and whistles so the Animal paper, computer can read it effectively. If you’re applying to a more traditional company, don’t get too crazy, but feel free to school personal add some tasteful design elements or a little color to make it pop. No matter what, don’t do it unless you’re willing to put in rights paper, the time, creativity, and design work to make it awesome. 10. Make Your Contact Info Prominent. You don’t need to include your address on your resume anymore (really!), but you do need to make sure to paper on a movie include a phone number and professional email address (not your work address!) as well as other places the hiring manager can find you on the web, like your LinkedIn profile and Twitter handle. (Implicit in this is that you keep these social media profiles suitable for prospective employers.) You’ve heard before that hiring managers don’t spend a lot of time on each individual resume.

So help them get as much information as possible, in as little time as possible. These 12 small formatting changes will make a huge difference. Know that design skills aren’t your strong suit but want your resume to look stunning? There’s no shame in getting help, so consider working with a professional resume designer. This is arguably the most important document of your job search, so it’s worth getting it exactly right!

13. Rights Paper! Keep it Recent, Keep it Relevant. Research! As a rule, you should only show the most recent 10-15 years of your career history and rights paper, only include the experience relevant to Journalism graduate school statement the positions to rights paper which you are applying. And remember to Research about allocate real estate on your resume according to importance. If there’s a choice between including one more college internship or going into more detail about your current role, always choose the latter (unless a previous job was more relevant to the one you’re applying to). 14. Rights Paper! No Relevant Experience? No Worries! Don’t panic if you don’t have any experience that fits the bill. Instead, Zhang explains , focus your resume on your relevant and transferrable skills along with any related side or academic projects, and a report for me the school, then make sure to pair it with a strong cover letter telling the rights, narrative of why you’re ideal for the job.

No matter how long you’ve been in a job, or how much you’ve accomplished there, you shouldn’t have more than five or six bullets in a given section. No matter how good your bullets are, the recruiter just isn’t going to get through them. Check out these tips for Research paper depression, writing impressive bullet points . Animal Rights Paper! You may be tempted to throw in tons of industry jargon so you sound like you know what you’re talking about, but ultimately you want your resume to be understandable to the average person. Write For Me Magazine! Remember that the first person who sees your resume might be a recruiter, an rights assistant, or even a high-level executive—and you want to be sure that it is readable, relevant, and interesting to with all of rights paper them. Use as many facts, figures, and Journalism school statement, numbers as you can in your bullet points. Animal! How many people were impacted by your work? By what percentage did you exceed your goals? By quantifying your accomplishments, you really allow the essay games, hiring manager to picture the level of paper work or responsibility you needed to achieve them. Even if you don’t actually work with numbers, here are some secrets to Help with assignment writing adding more to your resume . People hire performers, so you want to show that you didn’t just do stuff, but that you got stuff done! As you look at your bullet points, think about how you can take each statement one step further and add in what the rights, benefit was to your boss or your company. By doing this, you clearly communicate not only what you’re capable of, but also the direct benefit the employer will receive by hiring you.

If you’re not sure how to explain your impact, check out these tips for Write, turning your duties into accomplishments . Paper! Describing soft skills on a resume often starts to sound like a list of meaningless buzzwords, fast. But being a “strong leader” or an “effective communicator” are important characteristics you want to get across. Think about how you can demonstrate these attributes in your bullet points without actually saying them. Zhang demonstrates here how you can show five different qualities with the same bullet point—try it yourself until you get the result you’re going for! 20. Don’t Neglect Non-Traditional Work. Leonardo Da Vinci Essay! There’s no law that says you can only put full-time or paid work on your resume. So, if you’ve participated in a major volunteer role, worked part-time, were hired as a temporary or contract worker , freelanced, or blogged? Absolutely list these things as their own “jobs” within your career chronology. If every bullet in Animal, your resume starts with “Responsible for,” readers will get bored very quickly. Write A Critique On A Movie! Use our handy list of better verbs to mix it up ! Use keywords in your resume: Scan the job description, see what words are used most often, and make sure you’ve included them in your bullet points.

Not only is Animal rights, this a self-check that you’re targeting your resume to the job, it’ll make sure you get noticed in applicant tracking systems. Stuck on which words to for me the school magazine include? Dump the job description into a tool like TagCrowd , which will analyze and spit out the Animal paper, most used keywords. What words shouldn’t you include? Detail-oriented, team player, and paper zeus, hard worker—among other vague terms that recruiters say are chronically overused . We bet there’s a better way to describe how awesome you are. 24.

Experience First, Education Second. Unless you’re a recent graduate, put your education after your experience. Chances are, your last couple of jobs are more important and relevant to paper you getting the job than where you went to college. 25. Also Keep it Reverse Chronological. Usually, you should lay down your educational background by listing the a report for me the school magazine, most recent or advanced degree first, working in reverse chronological order. But if older coursework is more specific to Animal paper the job, list that first to grab the reviewer’s attention. How To A Critique On A Play! Don’t list your graduation dates. The reviewer cares more about whether or not you have the degree than when you earned it. If you graduated from college with high honors, absolutely make note of it.

While you don’t need to list your GPA, don’t be afraid to paper showcase that summa cum laude status or the fact that you were in the honors college at Leonardo your university. Animal Paper! 28. Include Continuing or Online Education. Don’t be afraid to for me include continuing education, professional development coursework, or online courses in your education section, especially if it feels a little light. Kelli Orrela explains , “Online courses are a more-than-accepted norm nowadays, and your participation in them can actually show your determination and motivation to get the skills you need for your career.” Be sure to add a section that lists out all the relevant skills you have for a position, including tech skills like HTML and Adobe Creative Suite and any industry-related certifications. Just make sure to skip including skills that everyone is expected to have, like using email or Microsoft Word. Doing so will actually make you seem less technologically savvy. If you have lots of skills related to a position—say, foreign language, software, and leadership skills—try breaking out one of Animal those sections and listing it on its own.

Below your “Skills” section, add another section titled “Language Skills” or “Software Skills,” and for me the school magazine, detail your experience there. Again—we’re going for skimmability here, folks! Feel free to include an “Interests” section on your resume, but only add those that are relevant to paper the job. Are you a guitar player with your eye on assignment kill a mockingbird, a music company? Definitely include it. But including your scrapbooking hobby for a tech job at Animal paper a healthcare company? Don’t even think about it. 32. Beware of Interests That Could Be Controversial. Assignment Writing! Maybe you help raise money for your church on rights, the reg. Or perhaps you have a penchant for a report for me the school magazine, canvassing during political campaigns.

Yes, these experiences show a good amount of paper work ethic—but they could also be discriminated against by someone who disagrees with the cause. Zhang explains here how to weigh the Research paper about depression, decision of whether to include them or not. Animal Rights Paper! Do include awards and essay paper zeus, accolades you’ve received, even if they’re company-specific awards. Rights! Just state what you earned them for, e.g., “Earned Gold Award for having the company’s top sales record four quarters in a row.” What about personal achievements—like running a marathon—that aren’t totally relevant but show you’re a driven, hard worker? Zhang shares the paper about, proper ways to include them. Gaps and Other Sticky Resume Situations. If you stayed at paper a (non-temporary) job for only a matter of months, consider eliminating it from your resume. According to The New York Times ’ career coach , leaving a particularly short-lived job or two off your work history shouldn’t hurt, as long as you’re honest about Write a report your experience if asked in an interview. If you have gaps of a few months in your work history, don’t list the usual start and end dates for Animal paper, each position. Use years only (2010-2012), or just the number of years or months you worked at assignment writing your earlier positions. If you’ve job-hopped frequently, include a reason for leaving next to each position, with a succinct explanation like “company closed,” “layoff due to downsizing,” or “relocated to new city.” By addressing the gaps, you’ll proactively illustrate the rights, reason for your sporadic job movement and make it less of an issue.

Re-entering the workforce after a long hiatus? This is the perfect opportunity for a summary statement at the top, outlining your best skills and accomplishments. Then, get into your career chronology, without hesitating to include part-time or volunteer work. See more tips from Jenny Foss for killing it on your comeback resume. Don’t try to creatively fill in gaps on your resume. For example, if you took time out Write essay paper, of the workforce to raise kids, don’t list your parenting experience on your resume, a la “adeptly managed the growing pile of laundry” (we’ve seen it).

While parenting is as demanding and Animal, intense a job as any out there, most corporate decision makers aren’t going to take this section of your resume seriously. 39. Ditch “References Available Upon Request” If a hiring manager is interested in you, he or she will ask you for assignment writing, references—and will assume that you have them. There’s no need to address the obvious (and doing so might even make you look a little presumptuous!). It should go without saying, but make sure your resume is Animal paper, free and Journalism school, clear of typos. And don’t rely on spell check and paper, grammar check alone—ask family or friends to take a look at it for you (or get some tips from an essay games editor on Animal rights paper, how to perfect your own work ). If emailing your resume, make sure to always send a PDF rather than a .doc.

That way all of your careful formatting won’t accidentally get messed up when the hiring manager opens it on his or her computer. Write Essay Paper Zeus! To make sure it won’t look wonky when you send it off, Google’s head of Animal rights HR Laszlo Bock suggests, “Look at it in both Google Docs and Word, and then attach it to an email and open it as a preview.” Ready to save your resume and send it off? Save it as “Jane Smith Resume” instead of “Resume.” It’s one less step the hiring manager has to take. Carve out some time every quarter or so to pull up your resume and essay paper, make some updates. Have you taken on new responsibilities? Learned new skills?

Add them in. When your resume is updated on a regular basis, you’re ready to pounce when opportunity presents itself. And, even if you’re not job searching, there are plenty of good reasons to keep this document in tip-top shape. Rights Paper! Photo courtesy of Hero Images / Getty Images . Erin Greenawald is a freelance writer, editor, and content strategist who is passionate about elevating the standard of paper depression writing on the web. Animal Rights Paper! Erin previously helped build The Muse’s beloved daily publication and led the company’s branded content team. If you’re an individual or company looking for Leonardo da vinci essay games, help making your content better—or you just want to rights paper go out to tea—get in touch at eringreenawald.com.

Hmmm, seems you#39;ve already signed up for this class. Da Vinci Essay Games! While you#39;re here, you may as well check out all the amazing companies that are hiring like crazy right now.

consumerism essay Frequently brilliant. #151;Publishers Weekly. Perhaps the most unfashionable man ever to appear in Details. Animal Rights! #151;Roger Trilling, Details. [Frank is] perhaps the most provocative young cultural critic of the moment, and certainly the most malcontent.#151; The New York Times. An indispensable book that is so retro it's the closest thing our culture has seen to hip. . . . Superb and immensely readable. . . . With The Conquest of Cool , Frank#151;brilliant, excoriating and wickedly funny#151;assumes the mantle of the preeminent cultural critic of his generation.#151;Tom Grimes, Houston Chronicle. This is a powerful and important argument. Paper About Depression! . . The Conquest of Cool helps us understand why, throughout the last third of the 20th century, Americans have increasingly confused gentility with conformity, irony with protest, and an extended middle finger with a populist manifesto. . . Animal Rights! . Graduate School! Frank deftly shows the myriad ways that advertising has redefined radicalism by conflating it with in-your-face consumerism. . Animal! . . His voice is an for me magazine, exciting addition to the soporific public discourse of the late 20th century.#151;Jackson Lears, In These Times. Frank is a leading Gen-X cynic.

His favorite target: how corporate America forces conformity on the masses.#151; Newsweek , 100 Americans for the Next Century Oldsmobile, 1961: detroit's utopian imagination. For more of Animal rights Thomas Frank, visit The Baffler website. The Conquest of Cool. Business Culture, Counterculture, and How to write a critique paper, the Rise of Hip Consumerism. by Thomas Frank. Why do this kind of advertising if not to incite people to riot?#151;Nike copywriter, 1996. of commerce and counterculture. F or as long as America is torn by culture wars, the 1960s will remain the historical terrain of conflict. Although popular memories of that era are increasingly vague and generalized#151;the stuff of classic rock radio and commemorative television replayings of the 1968 Chicago riot footage#151;we understand the sixties almost instinctively as the decade of the big change, the birthplace of our own culture, the homeland of hip, an era of which the tastes and discoveries and passions, however obscure their origins, have somehow determined the world in paper, which we are condemned to live. For many, the write a critique on a play, world with which the sixties left us is a distinctly unhappy one.

While acknowledging the successes of the civil rights and antiwar movements, scholarly accounts of the decade, bearing titles like Coming Apart and The Unraveling of America , generally depict the sixties as a ten-year fall from grace, the loss of a golden age of consensus, the end of an edenic epoch of shared values and safe centrism. This vision of social decline, though, is positively rosy compared with the fire-breathing historical accusations of more recent years. For Allan Bloom, recounting with still-raw bitterness in his best-selling The Closing of the paper, American Mind the student uprising and essay games, the faculty capitulation at Cornell in 1969, the misdeeds of the Animal paper, campus New Left were an intellectual catastrophe comparable only with the experiences of German professors under the Nazis. So far as universities are concerned, he writes in his chapter entitled, The Sixties, I know of nothing positive coming from that period; it was an unmitigated disaster for them. Lines like Whether it be Nuremberg or Woodstock, the principle is the same, and Bloom's characterization of for me Cornell's then-president as of the moral stamp of those who were angry with Poland for resisting Hitler because this precipitated the war, constituted for several years the rights paper, high watermark of anti-sixties bluster. But later texts topped even this. By 1996 it had become fashionable to How to write a critique play, extend the blame for unhappy events in the academy that Bloom heaped on the sixties to the demise of civility and, taking off from there, for virtually everything that could be said to be wrong about America generally. For Robert Bork, the Animal rights paper, sixties accomplished nothing less than sending America Slouching Towards Gomorrah: thanks to the decade's revolutionary nihilism and the craven Establishment's surrender, cultural radicals and their ideology are all around us now (a fantasy of defeat which, although Bork doesn't seem to realize it, rephrases Jerry Rubin's 1971 fantasy of revolution, We Are Everywhere ). Political figures on the right, waxing triumphal in the aftermath of the 1994 elections, also identify the Write essay paper, sixties, a term which they use interchangeably with the counterculture, as the source of every imaginable species of the social blight from which they have undertaken to rescue the Animal paper, nation. Write Essay! Republican speechwriter Peggy Noonan puts the fall from grace directly, exhorting readers of a recent volume of paper conservative writing to remember your boomer childhood in the towns and suburbs when you were safe and How to paper play, the cities were better, back before society strained and cracked, in the storms of sixties selfishness.

Former history professor Newt Gingrich is the Animal paper, most assiduous and prominent antagonist of the sixties, imagining it as a time of countercultural McGoverniks, whom he holds responsible not only for the demise of traditional values and the various deeds of the New Left, but (illogically and anachronistically) for Journalism personal statement the hated policies of the Great Society as well. Rights! Journalist Fred Barnes outlines a theory of American history related to him by Gingrich. in which the essay, 1960s represent a crucial break, a discontinuity. From 1607 down till 1965, there is paper a core pattern to American history. Here's how we did it until the Great Society messed everything up: don't work, don't eat; your salvation is spiritual; the government by definition can't save you; governments are into maintenance and all good reforms are into transformation. Then, from 1965 to 1994, we did strange and Journalism, weird things as a country. Now we're done with that and we have to paper, recover. The counterculture is a momentary aberration in depression, American history that will be looked back upon as a quaint period of Bohemianism brought to the national elite. The conservatives' version of the Animal rights paper, sixties is not without interest, particularly when it is an account of a given person's revulsion from the culture of an era. Their usefulness as history, however, is undermined by their insistence on understanding the sixties as a causal force in and of itself and their curious blurring of the lines between various historical actors: counterculture equals Great Society equals New Left equals the sixties generation, all of them driven by some mysterious impulse to Help with kill a mockingbird, tear down Western Civilization. Bork is rights paper particularly given to such slipshod historiography, imagining at one point that the sixties won't even stay put in assignment, the 1960s.

It was a malignant decade, he writes, that, after a fifteen-year remission, returned in the 1980s to metastasize more devastatingly throughout our culture than it had in the Sixties, not with tumult but quietly, in Animal, the moral and political assumptions of a critique paper on a movie those who now control and guide our major cultural institutions. Rights Paper! The closest Bork, Bloom, Gingrich, and their colleagues will come to explanations is to revive one of several creaking devices: the Research, sixties as a moral drama of millennialist utopians attempting to work their starry-eyed will in the real world, the sixties as a time of excessive affluence, the sixties as a time of imbalance in the eternal war between the generations, or the sixties as the fault of Dr. Spock, who persuaded American parents in the lost fifties to Animal paper, pamper their children excessively. Despite its shortcomings, the conservatives' vision of depression sixties-as-catastrophe has achieved a certain popular success. Both Bloom's and Bork's books were best-sellers. Animal! And a mere mention of hippies or the sixties is capable of assignment a mockingbird arousing in some quarters an Animal, astonishing amount of rage against what many still imagine to have been an paper movie, era of cultural treason. In the white suburban Midwest, one happens so frequently across declarations of sixties- and hippie-hatred that the posture begins to rights, seem a sort of historiographical prerequisite to essay paper, being middle class and of a certain age; in the nation's politics, sixties- and hippie-bashing remains a trump card only slightly less effective than red-baiting was in earlier times.

One bit of political ephemera that darkened a 1996 congressional race in south Chicago managed to appeal to both hatreds at once, tarring a Democratic candidate as the Animal, nephew of a bona fide communist and the choice of the still-hated California hippies, representatives of whom (including one photograph of paper Ken Kesey's famous bus, Further) are pictured protesting, tripping, dancing, and carrying signs for Animal rights paper the Democrat in with assignment kill, question. In mass culture, dark images of the treason and excess of the 1960s are not difficult to find. The fable of the Animal, doubly-victimized soldiers in Leonardo da vinci essay, Vietnam, betrayed first by liberals and doves in government and rights, then spat upon by members of the indistinguishable New Left/Counterculture has been elevated to cultural archetype by Write zeus, the Rambo movies and has since become such a routine trope that its invocation#151;and the resulting outrage#151;requires only the mouthing of a few standard references. The exceedingly successful 1994 movie Forrest Gump transformed into archetype the rest of the conservatives' understanding of the decade, depicting youth movements of the sixties in a particularly malevolent light and rights paper, their leaders (a demagogue modeled on Abbie Hoffman, a sinister group of Black Panthers, and Write for me, an SDS commissar who is attired, after Bloom's interpretation, in a Nazi tunic) as diabolical charlatans, architects of a national madness from which the movie's characters only recover under the benevolent presidency of Ronald Reagan. But stay tuned for just a moment longer and a different myth of the counterculture and its meaning crosses the screen.

Regardless of the tastes of Republican leaders, rebel youth culture remains the cultural mode of the corporate moment, used to promote not only specific products but the general idea of life in Animal, the cyber-revolution. Commercial fantasies of rebellion, liberation, and outright revolution against the stultifying demands of mass society are commonplace almost to Write paper zeus, the point of invisibility in advertising, movies, and Animal rights paper, television programming. For some, Ken Kesey's parti-colored bus may be a hideous reminder of national unraveling, but for Coca-Cola it seemed a perfect promotional instrument for its Fruitopia line, and the company has proceeded to send replicas of the bus around the country to generate interest in the counterculturally themed beverage. Nike shoes are sold to Research paper about, the accompaniment of words delivered by William S. Burroughs and songs by The Beatles, Iggy Pop, and Gil Scott Heron (the revolution will not be televised); peace symbols decorate a line of cigarettes manufactured by Animal, R. Write Zeus! J. Reynolds and the walls and windows of Starbucks coffee shops nationwide; the rights, products of Apple, IBM, and Microsoft are touted as devices of liberation; and advertising across the product category sprectrum calls upon consumers to break rules and personal statement, find themselves. The music industry continues to rejuvenate itself with the periodic discovery of new and evermore subversive youth movements and our televisual marketplace is a 24-hour carnival, a showplace of transgression and inversion of values, of humiliated patriarchs and shocked puritans, of screaming guitars and concupiscent youth, of fashions that are uniformly defiant, of cars that violate convention and shoes that let us be us. A host of self-designated corporate revolutionaries, outlining the accelerated new capitalist order in rights paper, magazines like Wired and Fast Company, gravitate naturally to the imagery of rebel youth culture to with, dramatize their own insurgent vision. This version of the countercultural myth is so pervasive that it appears even in the very places where the historical counterculture is being maligned. Just as Newt Gingrich hails an individualistic revolution while tirading against the counterculture, Forrest Gump features a soundtrack of rock 'n' roll music, John Lennon and Elvis Presley appearing in their usual roles as folk heroes, and two carnivalesque episodes in which Gump meets heads of state, avails himself grotesquely of their official generosity (consuming fifteen bottles of rights paper White House soda in one scene), and confides to them the tribulations of his nether regions.

He even bares his ass to Lyndon Johnson, perhaps the ultimate countercultural gesture. However the conservatives may froth, this second myth comes much closer to what academics and Write for me the school, responsible writers accept as the standard account of the decade. Mainstream culture was tepid, mechanical, and uniform; the Animal rights paper, revolt of the young against it was a joyous and even a glorious cultural flowering, though it quickly became mainstream itself. Rick Perlstein has summarized this standard version of what went on in the sixties as the declension hypothesis, a tale in which, as the Fifties grayly droned on, springs of contrarian sentiment began bubbling into the best minds of da vinci a generation raised in unprecedented prosperity but well versed in the existential subversions of the Beats and Mad magazine. Paper! The story ends with the noble idealism of the personal, New Left in ruins and the counterculture sold out to Hollywood and the television networks. So natural has this standard version of the countercultural myth come to seem that it required little explanation when, on the twenty-fifth anniversary of the historical counterculture's greatest triumph, a group of cultural speculators and commercial backers (Pepsi-Cola prominent among them) joined forces to put on a second Woodstock. But this time the commercial overtones were just a little too pronounced, and rights paper, journalists rained down abuse on write a critique paper the venture#151;not because it threatened traditional values but because it defiled the memory of the apotheosized original. Animal Rights Paper! Woodstock II was said to be a simple act of exploitation, a degraded carnival of corporate logos, endorsements, and product-placement while the 1969 festival was sentimentally recalled as an event of youthful innocence and idealistic glory.

Conflicting though they may seem, the two stories of sixties culture agree on a number of basic points. Both assume quite naturally that the counterculture was what it said it was; that is, a fundamental opponent of the capitalist order. Write A Critique Movie! Both foes and partisans assume, further, that the counterculture is the paper, appropriate symbol#151;if not the actual historical cause#151;for the big cultural shifts that transformed the United States and that permanently rearranged Americans' cultural priorities. They also agree that these changes constituted a radical break or rupture with existing American mores, that they were just as transgressive and as menacing and as revolutionary as countercultural participants believed them to be. More crucial for our purposes here, all sixties narratives place the stories of the groups that are believed to have been so transgressive and essay paper, revolutionary at their center; American business culture is paper thought to have been peripheral, if it's mentioned at all. Other than the Write for me the school magazine, occasional purveyor of stereotype and conspiracy theory, virtually nobody has shown much interest in telling the story of the executives or suburbanites who awoke one day to find their authority challenged and paradigms problematized. And whether the narrators of the sixties story are conservatives or radicals, they tend to assume that business represented a static, unchanging body of faiths, goals, and Animal rights, practices, a background of muted, uniform gray against which the Journalism school personal statement, counterculture went through its colorful chapters. But the actual story is quite a bit messier. Animal Rights Paper! The cultural changes that would become identified as counterculture began well before 1960, with roots deep in bohemian and romantic thought, and the era of depression upheaval persisted long after 1970 rolled around. And while nearly every account of the Animal rights paper, decade's youth culture describes it as a reaction to the stultifying economic and cultural environment of the postwar years, almost none have noted how that context#151;the world of business and of middle-class mores#151;was itself changing during the 1960s. The 1960s was the era of Vietnam, but it was also the high watermark of American prosperity and a time of Journalism school statement fantastic ferment in managerial thought and Animal paper, corporate practice.

Postwar American capitalism was hardly the unchanging and soulless machine imagined by countercultural leaders; it was as dynamic a force in its own way as the revolutionary youth movements of the period, undertaking dramatic transformations of both the way it operated and Leonardo, the way it imagined itself. But business history has been largely ignored in accounts of the cultural upheaval of the 1960s. This is unfortunate, because at the heart of every interpretation of the counterculture is a very particular#151;and very questionable#151;understanding of corporate ideology and of business practice. According to the standard story, business was the Animal rights paper, monolithic bad guy who had caused America to become a place of puritanical conformity and empty consumerism; business was the great symbolic foil against which the young rebels defined themselves; business was the force of irredeemable evil lurking behind the orderly lawns of Journalism school personal statement suburbia and the nefarious deeds of the Pentagon. Although there are a few accounts of the sixties in which the two are thought to be synchronized in a cosmic sense (Jerry Rubin often wrote about the joys of Animal watching television and expressed an interest in making commercials; Tom Wolfe believes that Ken Kesey's countercultural aesthetic derived from the Help kill a mockingbird, consumer boom of the fifties), for the vast majority of countercultural sympathizers, the only relationship between the two was one of hostility.

And from its very beginnings down to the present, business dogged the counterculture with a fake counterculture, a commercial replica that seemed to ape its every move for the titillation of the rights, TV-watching millions and the nation's corporate sponsors. Every rock band with a substantial following was immediately honored with a host of imitators; the essay, 1967 summer of love was as much a product of lascivious television specials and Life magazine stories as it was an expression of youthful disaffection; Hearst launched a psychedelic magazine in 1968; and even hostility to co-optation had a desperately authentic shadow, documented by Animal paper, a famous 1968 print ad for Columbia Records titled But The Man Can't Bust Our Music. So oppressive was the Journalism graduate, climate of national voyeurism that, as early as the Animal rights, fall of 1967, the San Francisco Diggers had held a funeral for Hippie, devoted son of mass media. This book is a study of co-optation rather than counterculture, an analysis of the forces and logic that made rebel youth cultures so attractive to school, corporate decision-makers rather than a study of those cultures themselves. In doing so, it risks running afoul of paper what I will call the co-optation theory: faith in the revolutionary potential of authentic counterculture combined with the notion that business mimics and mass-produces fake counterculture in order to cash in on a particular demographic and to subvert the great threat that real counterculture represents. Who Built America?, the textbook produced by How to a critique paper on a play movie, the American Social History project, includes a reproduction of the now-infamous Man Can't Bust Our Music ad and this caption summary of co-optation theory: If you can't beat 'em, absorb 'em.

The text below explains the phenomenon as a question of demographics and savvy marketing, as a marker of the moment when Record companies, clothing manufacturers, and other purveyors of consumer goods quickly recognized a new market. The ill-fated ad is also reproduced as an object of mockery in underground journalist Abe Peck's book on the decade and mentioned in rights, countless other sixties narratives. Unfortunately, though, the weaknesses of this historical faith are many and critical, and the argument made in these pages tends more to stress these inadequacies than to uphold the myths of graduate school personal statement authenticity and co-optation. Animal Rights! Apart from certain obvious exceptions at either end of the spectrum of commodification (represented, say, by the MC-5 at one end and the Monkees at Research, the other) it was and remains difficult to distinguish precisely between authentic counterculture and fake: by almost every account, the counterculture, as a mass movement distinct from the bohemias that preceded it, was triggered at least as much by developments in mass culture (particularly the arrival of The Beatles in 1964) as changes at the grass roots. Animal Paper! Its heroes were rock stars and rebel celebrities, millionaire performers and employees of the culture industry; its greatest moments occurred on television, on the radio, at rock concerts, and in movies. Statement! From a distance of thirty years, its language and rights paper, music seem anything but the authentic populist culture they yearned so desperately to be: from contrived cursing to saintly communalism to the embarrassingly faked Woody Guthrie accents of Bob Dylan and to the astoundingly pretentious works of groups like Iron Butterfly and The Doors, the relics of the counterculture reek of affectation and phoniness, the leisure-dreams of white suburban children like those who made up so much of the Grateful Dead's audience throughout the 1970s and 1980s. This is a study of business thought, but in its consequences it is necessarily a study of cultural dissent as well: its promise, its meaning, its possibilities, and, most important, its limitations.

And it is, above all, the story of the bohemian cultural style's trajectory from adversarial to hegemonic; the story of hip's mutation from native language of the alienated to that of advertising. It is more than a little odd that, in this age of nuance and negotiated readings, we lack a serious history of co-optation, one that understands corporate thought as something other than a cartoon. Co-optation remains something we vilify almost automatically; the historical particulars which permit or discourage co-optation#151;or even the Write, obvious fact that some things are co-opted while others are not#151;are simply not addressed. Regardless of whether the rights paper, co-opters deserve our vilification or not, the process by which they make rebel subcultures their own is clearly an important element of contemporary life. And while the Research paper about, ways in Animal paper, which business anticipated and reacted to Help a mockingbird, the youth culture of the 1960s may not reveal much about the individual experiences of countercultural participants, examining them closely does allow a more critical perspective on the phenomenon of co-optation, as well as on the value of certain strategies of cultural confrontation, and, ultimately, on the historical meaning of the counterculture. To begin to take co-optation seriously is instantly to discard one of the basic shibboleths of Animal rights paper sixties historiography. As it turns out, many in American business, particularly in the two industries studied here, imagined the counterculture not as an enemy to Leonardo essay games, be undermined or a threat to consumer culture but as a hopeful sign, a symbolic ally in their own struggles against the mountains of rights paper dead-weight procedure and hierarchy that had accumulated over the years. In the late 1950s and early 1960s, leaders of the advertising and menswear businesses developed a critique of their own industries, of over-organization and creative dullness, that had much in common with the essay paper zeus, critique of mass society which gave rise to the counterculture. Like the young insurgents, people in more advanced reaches of the American corporate world deplored conformity, distrusted routine, and encouraged resistance to established power. Paper! They welcomed the da vinci games, youth-led cultural revolution not because they were secretly planning to subvert it or even because they believed it would allow them to tap a gigantic youth market (although this was, of course, a factor), but because they perceived in Animal paper, it a comrade in their own struggles to Write essay paper zeus, revitalize American business and the consumer order generally. If American capitalism can be said to have spent the 1950s dealing in conformity and consumer fakery, during the decade that followed, it would offer the public authenticity, individuality, difference, and rebellion.

If we really want to understand American culture in the sixties, we must acknowledge at least the possibility that the co-opters had it right, that Madison Avenue's vision of the paper, counterculture was in some ways correct. A dvertising and menswear, the two industries with which this book are directly concerned, were deeply caught up in both the corporate and cultural changes that defined the Write essay paper, sixties. Animal Rights Paper! The story in men's clothing is simple enough and is often cited as an indicator of changing times along with movies, novels, and popular music: the fifties are remembered, rather stereotypically, as a time of gray flannel dullness, while the sixties were an era of sartorial gaudiness. The change in write on a movie, the nation's advertising is less frequently remembered as one of the important turning points between the fifties and sixties, but the rights paper, changes here were, if anything, even more remarkable, more significant, and took place slightly earlier than those in paper, music and youth culture. Both industries were on the cutting edge of the Animal rights paper, shifts in corporate practice in the 1960s, and both were also conspicuous users of countercultural symbolism#151;they were, if you will, the leading lights of co-optation. But both industries' reaction to youth culture during the sixties was more complex than that envisioned by the co-optation theory. Both menswear and advertising were paralyzed by similar problems in the 1950s: they suffered from a species of creative doldrums, an inability to move beyond the conventions they had invented for themselves and to Journalism school, tap into that wellspring of American economic dynamism that Fortune called the permanent revolution. Both industries underwent revolutions in their own right during the 1960s, with vast changes in corporate practice, in productive flexibility, and especially in that intangible phenomenon known as creativity#151;and in both cases well before the counterculture appeared on the mass-media scene. In the decade that followed, both industries found a similar solution to their problems: a commercial version of the mass society theory that made of alienation a motor for paper fashion.

Seeking a single metaphor by which to Leonardo essay games, characterize the rights paper, accelerated obsolescence and Help with assignment kill, enhanced consumer friendliness to change which were their goals, leaders in rights paper, both fields had already settled on youth and How to a critique play, youthfulness several years before saturation TV and print coverage of the summer of love introduced middle America to the fabulous new lifestyles of the Animal rights paper, young generation. Then, in 1967 and 1968, advertising and menswear executives seized upon Help with assignment a mockingbird the counterculture as the preeminent symbol of the revolution in which they were engaged, embellishing both their trade literature and their products with images of rebellious, individualistic youth. While leaders of both industries appreciated the demographic bonanza that the baby boom represented, their concentration on rights the symbols of first youth and then culture-rebel owed more to new understandings of consumption and business culture than to a desire to sell the essay paper, kids. The counterculture served corporate revolutionaries as a projection of the new ideology of business, a living embodiment of attitudes that reflected their own. In its hostility to rights, established tastes, the counterculture seemed to be preparing young people to rebel against whatever they had patronized before and to view the about, cycles of the paper, new without the suspicion of earlier eras. Its simultaneous craving for authenticity and suspicion of tradition seemed to make the counterculture an ideal vehicle for Write the school magazine a vast sea-change in American consuming habits. Through its symbols and myths, leaders of the menswear and advertising industries imagined a consumerism markedly different from its 1950s permutation, a hip consumerism driven by disgust with mass society itself. Capitalism was entering the Animal paper, space age in the sixties, and Organization Man was a drag not only as a parent, but as an paper depression, executive. The old values of caution, deference, and hierarchy drowned creativity and denied flexibility; they enervated not only the human spirit but the consuming spirit and the entrepreneurial spirit as well.

And when business leaders cast their gaze onto Animal, the youth culture bubbling around them, they saw both a reflection of their own struggle against the stifling bureaucracy of the past and an affirmation of paper about depression a dynamic new consuming order that would replace the old. For these business thinkers, the cultural revolution that has come to be symbolized by the counterculture seemed an affirmation of their own revolutionary faiths, a reflection of their own struggles to call their corporate colleagues into step with the paper, chaotic and frenetically changing economic universe. The revolutions in menswear and advertising#151;as well as the larger revolution in corporate thought#151;ran out of steam when the Research paper depression, great postwar prosperity collapsed in the early 1970s. In a larger sense, though, the corporate revolution of the Animal paper, 1960s never ended. Research Depression! In the early 1990s, while the nation was awakening to the realities of the hyperaccelerated global information economy, the language of the business revolution of the sixties (and even some of the individuals who led it) made a triumphant return. Although on the surface menswear seemed to rights paper, have settled back into placidity, the reputation of the designers and creative rebels who made their first appearance during the decade of revolt were at their zenith in the 1990s; men's clothes were again being presented to the public as emblems of nonconformity; and the magazines which most prominently equated style with rebellion ( Details and GQ, the latter of which had been founded at Research paper about, the opening of the earlier revolution in 1957) were enjoying great success. The hottest advertising agencies of the late 1980s and early 1990s were, again, the small creative firms; a new company of creative rebels came to dominate the profession; and advertising that offered to help consumers overcome their alienation, to facilitate their nonconformity, and rights paper, which celebrated rule-breaking and insurrection became virtually ubiquitous. Most important, the corporate theory of the 1990s makes explicit references to sixties management theory and the experiences of the counterculture. Like the laid-back executives who personify it, the ideology of information capitalism is a child of the 1960s; the intervening years of the 1970s and 1980s may have delayed the revolution, but they hardly defused its urgency. Placing the culture of the 1960s in this corporate context does little to Journalism graduate school statement, support any of the standard countercultural myths, nor does it affirm the consensual notion of the 1960s as a time of fundamental cultural confrontation. It suggests instead that the rights paper, counterculture may be more accurately understood as a stage in Write essay zeus, the development of the values of the American middle class, a colorful installment in the twentieth century drama of consumer subjectivity.

This is not, of course, a novel interpretation: in the 1960s and 1970s it was a frequent plaint among writers who insisted that the counterculture was apolitical and self-indulgent, or, when it did spill over into obviously political manifestations, confused and anarchistic. This critique of cultural liberation even extends back to the late 1950s, when Delmore Schwartz reacted to the rise of the Beats by pointing out that the attack of the san francisco howlers on the conformism of the organization man, the rights paper, advertising executive, the man in Research paper about depression, the grey flannel suit, or the man in the brooks brothers suit was. a form of shadow boxing because the Man in the Brooks Brothers suit is himself, in his own home, very often what [Bertrand] Russell has called an upper Bohemian. His conformism is limited to the office day and business hours: in private life#151;and at heart#151;he is as Bohemian as anyone else. Michael Harrington described the counterculture in 1972 as a massification of the bohemia in which he had spent his youth, an assumption of the values of Greenwich Village by the decidedly nonrevolutionary middle class. Rights! i wonder if the with writing, mass counterculture may not be a reflection of the very hyped and video-taped world it professes to despise, he wrote. Bohemia could not survive the passing of its polar opposite and precondition, middle-class morality.

Free love and all-night drinking and art for art's sake were consequences of a single stern imperative: thou shalt not be bourgeois. But once the bourgeoisie itself became decadent#151;once businessmen started hanging nonobjective art in rights, the boardroom#151;Bohemia was deprived of the stifling atmosphere without which it could not breathe. Others understood the on a play, counterculture explicitly in terms of accelerating consumer culture and the crisis in corporate thought. having professed their disdain for middle-class values, wrote novelist and adman Earl Shorris in 1967, the hippies indulge in Animal, them without guilt. Shorris envisioned the essay, counterculture not as a movement promising fundamental transformation but as an expression of a solidly middle-class dream: The preponderance of hippies come from the middle class, because it is there even among adults that the illusion of the hippies' joy, free love, purity and drug excitement is strongest. A man grown weary of singing company songs at I.B.M. picnics, feeling guilty about the profits he has made on defense stocks, who hasn't really loved his wife for 10 years, must admire, envy and wish for a life of love and contemplation, a simple life leading to Animal rights paper, a beatific peace. He soothes his despair with the possibility that the Write for me, hippies have found the answers to problems he does not dare to face. In a famously cynical essay that appeared in Ramparts in Animal rights, 1967, Warren Hinckle pointed out that, for all the rhetoric of alienation, the inhabitants of the Haight-Ashbury were brand name conscious and frantic consumers. In this commercial sense, the hippies have not only accepted assimilation . . School Personal Statement! . , they have swallowed it whole. Rights! The hippie culture is in many ways a prototype of the most ephemeral aspects of the larger American society; if the people looking in from the writing kill, suburbs want change, clothes, fun, and paper, some lightheadedness from the new gypsies, the school statement, hippies are delivering#151;and some of them are becoming rich hippies because of it.

Looking back in 1974, Marshall Berman directly equated cultural liberation in the sixties sense with dynamic economic growth. Andrew Ross pointed out in 1989 that this curiously ambivalent relationship with consumerism has always been the defining characteristic of hip: an Animal, essentially agnostic cult of style worship, hip is concerned more with advanced knowledge about the Journalism school personal statement, illegitimate, and Animal rights, staying one step ahead of the consuming crowd than with any ideology of good community faith. Help With Assignment Writing Kill! Nor did those who were the counterculture's putative enemies feel that it posed much of Animal a threat to the core values of consumer capitalism. On the contrary, they found that it affirmed those values in certain crucial ways, providing American business with a system of easy symbols with which they could express their own needs and solve the intractable cultural problems they had encountered during the 1950s. The counterculture has long since outlived the enthusiasm of its original participants and become a more or less permanent part of the American scene, a symbolic and musical language for the endless cycles of rebellion and transgression that make up so much of our mass culture. With leisure-time activities of with assignment consuming redefined as rebellion, two of late capitalism's great problems could easily be met: obsolescence found a new and more convincing language, and citizens could symbolically resolve the Animal, contradiction between their role as consumers and their role as producers. The countercultural style has become a permanent fixture on the American scene, impervious to the angriest assaults of cultural and political conservatives, because it so conveniently and efficiently transforms the myriad petty tyrannies of economic life#151;all the complaints about conformity, oppression, bureaucracy, meaninglessness, and Write a report the school, the disappearance of individualism that became virtually a national obsession during the 1950s#151;into rationales for consuming. No longer would Americans buy to Animal, fit in essay, or impress the Joneses, but to demonstrate that they were wise to the game, to express their revulsion with the artifice and conformity of consumerism. Animal Rights Paper! The enthusiastic discovery of the counterculture by the branches of American business studied here marked the graduate school personal statement, consolidation of rights a new species of hip consumerism, a cultural perpetual motion machine in Journalism graduate school personal statement, which disgust with the falseness, shoddiness, and everyday oppressions of consumer society could be enlisted to rights paper, drive the ever-accelerating wheels of consumption.

Both of the industries studied here are often written about in quasi-conspiratorial terms. Many Americans apparently believe advertising works because it contains magic subliminals; others sneer at fashion as an Write a report magazine, insidious plot orchestrated by rights, a Paris-New York cabal. Depression! Both ideas are interesting popular variations on the mass society/consumerism-as-conformity critique. But this book makes no attempt to resolve the perennial question of exactly how much the garment industries control fashion trends. Obviously the Fairchild company is rights paper unable to essay zeus, trick the public into buying whatever look it chooses to launch in rights paper, one of the myriad magazines it owns, but it is hardly conspiracy-mongering to study the company's attempts to do so. Nor does this book seek to settle the debate over whether advertising causes cultural change or reflects it: obviously it does a great deal of both. Business leaders are not dictators scheming to defraud the nation, but neither are they the mystic diviners of the public will that they claim (and that free-market theory holds them) to be. I am assuming here that the thoughts and worries and ecstasies of business leaders are worth studying regardless of the exact quantity of power they exert over the public mind. Whether the cultural revolution of the 1960s was the product of conspiracy, popular will, or the movement of market or dialectic, the thinking of corporate America is essential in judging its historical meaning.

This study is not concerned with the counterculture as a historical phenomenon as much as it is concerned with the genesis of counterculture as an enduring commercial myth, the titanic symbolic clash of Leonardo da vinci essay hip and square that recurs throughout post-sixties culture. On occasion, the Animal paper, myth is phrased in the overt language of the historical counterculture (Woodstock II, for example); but for the most part the subject here is the rise of a general corporate style, phrased in terms of whatever the youth culture of the day happens to be, that celebrates both a kind of less-structured, faster-moving corporation and that also promotes consumer resistance to the by-now well-known horrors of conformist consumerism. Today hip is ubiquitous as a commercial style, a staple of advertising that promises to deliver the consumer from the dreary nightmare of square consumerism. Leonardo Da Vinci Essay Games! Hip is also the vernacular of the much-hyped economic revolution of the 1990s, an economic shift whose heroes are written up by Animal rights, none other than the New York Times Magazine as maximum revolutionaries: artists rather than commanders, wearers of ponytails and dreamers of How to a critique on a movie cowboy fantasies who proudly proclaim their ignorance of rep ties. The questions that surround the counterculture are enormous ones, and Animal rights, loaded as they are with such mythical importance to both countercultural participants and their foes, they are often difficult to consider dispassionately. Furthermore, the critique of da vinci mass society embraced by the counterculture still holds a profound appeal: young people during the 1960s were confronting the Animal, same problems that each of us continues to confront every day, and they did so with a language and style that still rings true for magazine many. This study is, in some ways, as much a product of countercultural suspicion of consumerism as are the Animal, ads and fashions it evaluates. The story of the counterculture#151;and of insurgent youth culture generally#151;now resides somewhere near the paper on a, center of our national self-understanding, both as the focus of endless new generations of collective youth-liberation fantasies and as the sort of cultural treason imagined by various reactionaries. And even though countercultural sympathizers are willing to recognize that co-optation is an essential aspect of youth culture, they remain reluctant to Animal rights paper, systematically evaluate business thinking on the subject, to ask how this most anticommercial youth movement of them all became the symbol for the accelerated capitalism of the sixties and the nineties, or to hold the beloved counterculture to Research about depression, the harsh light of historical and economic scrutiny. Animal! It is an intellectual task whose time has come.

Copyright notice: Excerpt from pages 1-9 and 26-32 of The Conquest of Cool by Thomas Frank, published by the University of Chicago Press. 1997 by the University of Chicago. All rights reserved. This text may be used and paper about depression, shared in accordance with the fair-use provisions of paper U.S. copyright law, and it may be archived and Research about, redistributed in electronic form, provided that this entire notice, including copyright information, is carried and paper, provided that the University of Chicago Press is Leonardo essay games notified and no fee is charged for access. Archiving, redistribution, or republication of Animal rights paper this text on other terms, in any medium, requires the consent of both the author and the University of Journalism school personal statement Chicago Press.

by Thomas Frank. 1997, 264 pages, 18 halftones, 7 tables. Cloth $22.95 ISBN: 0-226-25991-9. Paper $17.50 ISBN: 0-226-26012-7. For information on purchasing the rights paper, book#151;from bookstores or here online#151;please go to How to paper movie, the webpage for The Conquest of Cool . University of Chicago Press: 1427 E. Animal Rights Paper! 60th Street Chicago, IL 60637 USA | Voice: 773.702.7700 | Fax: 773.702.9756.

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